India Widened Its Arms For AUDI

It seems the good time for Audi India is here for to stay for a longer period. For last few months the luxury car maker has been on a roll of success. It has brought a wider smile for the car makers in Indian market. It has continued its success journey and has achieved another milestone in its feather. The Ingolstadt, Bavaria, Germany based company when came for the first time in Indian market it was considered to be a hard task for them to make a customer base here as in India most of the people still don’t have enough money to opt for luxury cars.

Demand Of Audi In India

But the winners are those who can find ways where others couldn’t. And that is what they did. It has become the first luxury car makers to sell more than 10,000 units of car in a single financial year, and that is not all about their achievements. There are more to talk about, the manufacturer have also achieved its personal best ever monthly sales figure in March 2014. They are having other reasons to broaden their smile they have been able to figure best ever quarterly sales of 2740 units from January to March in FY14. And the FY14 (2013-2014) have ended with a lot of things for them to look forward to. A total of 10126 units of luxury cars they have sold in Indian market in this financial year which is again the best figure they have ever achieved in India.

Audi A3

The main reason for the blooming success of the auto maker is its ability to understand the market and hence produce the appropriate product for the customers. The manufacturer is focusing on bringing Indian people centric cars in the country and that have resulted in outstanding sale figure in last financial year. That’s not all in order to bring the cost of manufacturing and hence selling price under belt they have started manufacturing products in Aurangabad. They are all set to launch one more entry level Sedan Audi A3 exclusively for Indian customer. The company is already having 34 showrooms in India and is planning to increase this number to 40 by the end of this year. This is perhaps the best dealership any of the luxury brands offer in sub-continent and that is considered to be one of the reasons for its success in recent times.

Joe King

In an interview when asked about his view for the success in recent times by Audi India, its Head, Mr. Joe King, said “The double achievement of selling 10000 units in a single financial year and calendar year validates the strength and stature that the brand has achieved in India. We are looking forward to consolidate our position while growing profitably in the future as well. In line with our top-down strategy, we will be launching the next big Audi – Audi A3 Sedan later this year. Globally, the Audi A3 has been a great success and I feel that it is just the right product for the Indian market and will further delight customers across the country.”


3 Comments

  1. Its great to see that Audi sale is spreading worldwide. Now we can find that even in small countries, Audi has made its space beyond other brands. The brand is known for its luxury and royalty, the features provided by it is generally liked by the people. Also it has the record of sale of around so many units in one year.

  2. Simply desire to say your article is as astonishing.
    The clearness in your post is simply cool and I can assume you are an expert on this subject.
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  3. Audi is world famous as a luxurious wing in automobile industry.The reason behind the increasing demand of Audi is the well engineering , furnished design and having the attractive look . The different model of Audi attract people towards the marketing.

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